Tim Riesterer
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Tim is CEO of CMM Group. He co-developed the Customer Message Management (CMM) approach for creating more customer-focused messaging and sales-ready marketing, communications and sales support. He has led Customer Message Management initiatives for world-class companies such as American Express, Manpower, Caterpillar, FedEx, ADP, AmerisourceBergen, HP, Océ Systems, Unisys and others.

Tim has presented training seminars on the CMM approach -- both live and online -- for over 1,000 companies and 19,000 participants over the last three years. Together with the American Marketing Association, he created the Customer Message Management Leadership Series (www.marketingpower.com/cmm), which produces webcasts, internet radio broadcasts, regional conferences, and newsletters and reports dedicated to the topic. He is co-author of an AMA-sponsored book on Customer Message Management, and is co- host of the AMA’s internet talk radio show - Marketing Matters Live.

The CMM Group provides a proven process, training and practical tools, along with message development and delivery services, to help companies increase the impact of their messaging, marketing and communications support on selling effectiveness.

Prior to co-founding CMM Group, Tim was Chief Marketing Officer and VP of Strategic Services for Ventaso, a provider of sales and marketing effectiveness software and consulting services. Tim also was president and CEO of Brady Marketing Group, a 60-person Marketing Communications Services firm, specializing in B2B clients. The agency served a variety of major accounts including GE, Philips, ABB, Rockwell, Komatsu, ITW and others.

Tim also has worked in corporate marketing, communications, and sales support positions for world-class technology manufacturers Rockwell Automation and GE Medical Systems. He has a bachelor’s degree in Mass Communications/Journalism from the University of Wisconsin - Milwaukee.

Thought-Leadership:

  • Director of the American Marketing Association’s Customer Message Management Leadership Series on marketing and sales integration.
  • Co-developer and provider of AMA’s top Marketing and Sales Integration training programs; both online and offline training and education to nearly 20,000 people over the last three years.
  • Founder of the Customer Message Management Forum, a multi-sponsor consortium dedicated to thought leadership programming (webcasts, regional conferences, publishing and online community) regarding marketing and sales integration.
  • Author of book titled Customer Message Management: Increasing Marketing’s Impact on Sales Success (Thomson/Southwestern, July 2006)
  • Featured speaker, web seminar presenter, panelist, moderator and published author on the topic of marketing and sales effectiveness (www.google.com keyword search Tim Riesterer)
  • Acknowledged contributor to several marketing and selling effectiveness books: CustomerCentric Selling by Michael Bosworth; Enterprise Marketing Management by Dave Sutton; Escaping the Black Hole: Minimizing the Damage from the Marketing-Sales Disconnect by Robert Schmonsees.
  • Serves as marketing and sales effectiveness consultant to world-class corporations: AmerisourceBergen, American Express, ADP, Caterpillar, HP, ITW, Manpower, Oce’ North America, Unisys and others.
  • Host of the American Marketing Association’s weekly Internet Radio Talk Show - Marketing Matters Live!
  • Partnered with other expert organizations to conduct original research, research reviews and publications on the topic - including the CMO Council ("Message Maps and Gaps" survey of 100 CMOs) and CSO Insights ("The Impact of Consistent Message Management on Sales Effectiveness" based on a survey of 1,300+ chief sales officers).

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