CMM Proposal Benchmark

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Proposal Audit
Activities:

  • Identify up to 20 of your new business proposals and executive summaries
  • Collect the most appropriate versions and prioritize
  • Conduct discovery calls with up to five primary sales and proposal users
Activities:

  • Determine the repeatable customer objectives and issues
  • Identify links between customer needs and company capabilities
  • Find appropriate proof points and validation content
Activities:

  • Create a best “as is” executive proposal summary based on the existing content and CMM process
  • Identify the gaps and opportunities to enhance the messages
  • Conduct validation calls with same sales end users