CMM Forum
The CMM Forum LLC is a company dedicated to fixing the disconnect between marketing and sales with practical processes, tools, and templates. It was founded by Tim Riesterer and Diane Emo, the authors of Customer Message Management: Increasing Marketing’s Impact on Selling (Thomson South-Western 2006).
By working closely with the American Marketing Association and the CMM Group, and sales and marketing effectiveness thought leaders, the CMM Forum:
- Develops the ideas that foster CMM as a practical organizational discipline
- Trains organizations and individuals to implement CMM, and
- Consults with companies who are working to bridge the gap between sales and marketing.
How can you actively collaborate with the CMM Forum founders, your marketing peers, and other experts on the topic of integrating marketing and sales? In the CMM Forum Community, an online portal where people can learn, share ideas and communicate about CMM. Create a login to access weblogs, articles, whitepapers, news, examples and upcoming events -- as well as an archive of great information about CMM.
