Diane Emo |
 Contact Diane |
Diane is co-founder of the CMM Forum, president of CMM Group, and co-author of the first book on CMM – Customer Message Management: Increasing Marketing’s Impact on Selling. Diane co-developed the Customer Message Management™ (CMM) approach for creating more customer-focused messaging and sales-ready marketing, communications and sales support. She has led Customer Message Management initiatives for world-class companies such as Caterpillar, HP, SAS Institute, ExxonMobil Chemical, AmerisourceBergen, Experian, Covance, ChartOne, IBM, Cisco, and others.
We all have our sweet spots in our given fields. Diane’s sweet spot is improving marketing and sales performance – helping marketing organizations create messages that are compelling and real to customers, helping sales use the messages to consultatively talk with customers, and helping companies integrate marketing and sales functions to better drive revenue.
Given her focus on training, Diane coined the term “Conversational Competency™” to define how organizations can use their messaging in training to help salespeople quickly gain fluency, credibility and confidence in their customer conversations.
With over 14 years of experience in sales training design and development, and the last 5 years focused on Customer Message Management, she frequently trains, consults, and creates new practical ideas for further integrating marketing and sales.
Prior to founding CMM Forum and CMM Group, Diane led a sales and marketing company that specialized in sales competency, product sales strategy, marketing communications and sales training for clients including Eastman Kodak Company, GE Medical Systems, Rockwell Automation and Heidelberg Digital.
Diane has a BS Clinical Sciences, Nuclear Medicine and an MA in Organizational Communication with emphasis on instructional design. She is a member of the American Marketing Association (AMA) and the American Society for Training and Development (ASTD).
Thought-Leadership:
- Designer, developer and facilitator of the AMA’s top Marketing and Sales Integration Training Series, a 2-day hands-on program that teaches marketers how to implement CMM. She has trained nearly 1,000 people in the last three years.
- Co-author of book titled “Customer Message Management: Increasing Marketing’s Impact on Selling” (Thomson South-Western, July 2006)
- Marketing and sales integration consultant to world-class corporations: Caterpillar, HP, SAS Institute, ExxonMobil Chemical, AmerisourceBergen, Experian, Covance, and others
- Supporting Director of the American Marketing Associations Customer Message Management Leadership Series on marketing and sales integration.
- Featured guest on Marketing Matters Live! Webradio program
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