 Activities:
- Identify the key collateral categories and intended use
- Collect the most appropriate versions and best examples
- Confirm application and gain feedback from primary users
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Activities:
- Confirm the company’s sales process/cycle
- Determine the customer buying cycle and messaging and tool requirements
- Align existing tools to appropriate moments of truth and determine needs for new tools
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Activities:
- Provide a clear visual representation of the customer buying cycle
- Define the optimal collateral support required at each moment of truth
- Compare with existing collaterals and identify gaps to enhance sales support
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